Marketing is a fruitful field and has a lot of benefits for individuals who want to pursue it. It is more often than not, paired with a degree in business management. This is because to be successful in marketing, you would also need to learn the other skills that go along with it such as advertising, consumer behavior, product development, pricing and promotion.
Every company and corporation invests huge sums of money into their marketing campaign to reap the most out of it. There is so much of competition in the market that everyone wants to be the best at marketing to ensure that their products and services are sold the most worldwide. Because of the nature of this industry, the scope and opportunities here are never ending and in fact, they only grow higher and higher. Industry experts predict that job opportunities in the advertising sector along is bound to grow by around 12 percent by the end of 2016. This would give you an idea of how many job opportunities the field of marketing has in store.
Acquiring an associate’s degree in marketing is the minimal you could posses and it is always recommended that you strive to attain a bachelor’s or a master’s degree for best prospects. This is because the entire field of marketing is so diverse that an associate’s degree just does not suffice for big opportunities where corporations require you to know everything to handle their marketing campaigns effectively.
A master’s degree is considered to be the most favorable if you plan on landing big job opportunities as it gives you details into the different aspects of marketing and teaches you the fundamentals of business and economics. Focusing on marketing as a career would help you focus on consumer behavior when you conduct market research, helping you strategize your goals well. Advertising pushes you towards studying mass communication and publishing. Compared to traditional methods of advertising, modern and new methods are becoming even more popular because of the growing influence of the internet.
Right from its birth, the internet has grown in popularity with millions of new users latching onto it every day. This has turned out the be the most effective means of communication for large multinational corporations who are bases worldwide, as the internet offers the most cost effective and suitable means of advertising. You can secure a master’s degree through the internet today and it’s probably the best way to familiarize yourself with the internet as well. Pursuing an online master’s degree in marketing would ensure that you get a hand on knowledge about how the entire field works plus it will help you learn a lot about marketing through the internet because it’s right in front of you.
While a associates degree in marketing can take up to two years to complete, a bachelor’s degree in marketing can take anywhere between three to four years to acquire. Depending on what course you take up after this, a master’s degree in marketing could take up to two years for you to get. If you are willing to acquire a doctorate degree, you would have to study for another four to six years after acquiring a bachelor’s degree.
A bachelor’s degree or a master’s degree is the most preferred type when it comes to marketing. Both of them open doors to a wide range of job opportunities and enable the individual to acquire a superior post such as a marketing manager in an organization. Every type of business and corporation require people with a marketing degree to carry out their marketing campaigns efficiently so the chance of you bagging a job is always high. The most popular job titles are listed below:
- Account Executive: He is the middle man that coordinates between the company and advertising accounts. Account executives, develop new contracts, acquire brand new contracts, and focus on enriching the present business experience.
- Public Relations Specialist: A public relations specialist is also called a communication specialist or a media specialist. They specialize in handling PR activities, like writing public speeches & press releases, which help in communicating with the public. They also develop communications with the media on behalf of the corporation they are working for.
- Marketing Manager: They are the individuals who strategize the marketing campaign for the company. They conduct market research to identify their target audience before they can create a spending plan in order to promote the products and services of that particular company.
Because the field of marketing is so diverse, individuals who wish to study it are often compelled to also study advertising, pricing, promotions and all other related fields.
Depending on the type of organization the individual wants to study in or the kind of post he wants to work at, one can make up his mind about what degree he should acquire for future benefits. If he wants a post that a bachelor’s degree would satisfy, he need not pursue a master’s degree although this degree is recommended for all those who want to grow up the marketing ladder quickly.